In this article, we interview Megna Murali from Arche Analytics to uncover the story behind the business as part of our new client streak.
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In our new Local Business Celebration series, we’ll interview founders and business owners to learn more about their businesses and what makes them tick. The history of every company is different – as are its goals and plans for the future. We’ll dive into how the business came about – from its humble beginnings to the present day. Today we’re talking to Megna Murali, the founder of a successful analytics company, Arche Analytics. Arche Analytics is changing digital marketing and helping companies get the most out of their data.
Use the power of data
While many companies have systems in place to gather and protect information, many don’t know how to unlock its real value. In addition, first-party data can tell a lot about your customers. This includes important information such as your customers’ interests, goals, and motivations for buying from your company. With this knowledge, your company can develop an effective way to retain and attract high quality customers. Organizations can then get unmatched insights into how to grow their business and customize their offerings. Building your business insights and data strategy is the surest way to attract and retain the right clientele.
Introduction to Arche Analytics
Using AI and analytics, Arche Analytics provides insights and solutions for making the most of customer data. With the accuracy of modern technology, Arche Analytics equips companies with objective solutions to provide better value to their customers. From industries like retail and airline to banking and FMCG, companies can make informed decisions and grow their business.
Interview with Megna Murali
1. First, tell us about your company’s activities
Arche Analytics helps companies unlock the value of their first-party data to drive sales, improve ROI and increase customer loyalty. To do this, we work with companies to create first-party databases using the latest technology. This makes complex decision-making easier.
Do you want to tell your story
We are looking for business success stories to be posted on our website.
2. How did Arche Analytics come about?
Having worked in retail and customer analytics for over 10 years, I’ve identified a gap between small and medium-sized businesses that need help with critical analytical decisions. Unfortunately, these companies don’t have the resources or tools to do this. Using data to make decisions can increase sales by at least 25%. This is the opportunity we want to offer our customers through the use of big data, machine learning and artificial intelligence.
3. What are some of your key milestones and achievements?
We have helped companies grow and optimize their databases and are currently developing a SAAS product for self-service business analysis.
4. What are your plans for the future?
We plan to launch our self-service analytics tool in the near future and continue to work with companies in Australia to use analytics, machine learning and artificial intelligence to drive sales and loyalty.
What companies can learn from Arche Analytics
Arche Analytics is an emerging force in an industry that will be an integral part of businesses going forward. One of the most successful strategies in starting a business is to identify a niche in the market and fill it. Companies that can make sure they offer what customers want, rather than joining already saturated markets, will help you stand out from the crowd.