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Apple’s ATT framework will take effect on April 26, 2021

On April 20, 2021, Apple announced that the AppTracking Transparency Framework (“ATT Framework”) will take effect on April 26, 2021 along with the upcoming release of iOS 14.5, iPadOS 14.5, and tvOS 14.5.

The announcement states that when submitting an app to Apple for review (1) in the “Privacy Information” section of the App Store, app developers must provide any form of “follow-up” the app is involved in (i.e., through the identifier for advertisers or some other identifier (e.g. name or email address) and (2) contain a purpose string in the “Opt-In to Tracking” prompt to explain why the app wants to track the user.

Apple reminded app developers that fingerprint devices (that is, the collection of device and usage data with the intent to infer a unique representation of a user) are in violation of the Apple Developer Program license agreement. This follows news that Apple has already started disapproving fingerprint technology apps.

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